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As parents and professionals, we determined that Fundraising is Broken
Or at least has hit levels of obsolescence.
How? Every time it falls short of raising the money that was needed.
You could argue that it is the wrong product, that too few bought enough, or it should have run longer, but the reality is, the pool of funding that households, parents, friends, neighbors, co-workers, co-worshippers etc. can or will spend on fundraising is limited and there is not room for growth to match the increasing demands every year.
Fundraising is broken because it relies on a limited and exhausted source of funds.
Fundraising has other shortcomings and opportunities to improve but without addressing this fundamental, it only fails more gracefully.
How does our new thinking help you?
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- Expand funding sources beyond households
- Focus on adding Value per Supporter (VPS)
- Systemically grow your Supporter Base (more supporters = more funding)
- Recognize that you have more to do than fundraise
- We don't sell or provide services to collect money, we Facilitate funding. Facilitate doese not mean 'make available," it means make easy or easier.
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Purpose Built
Unlike most current fundraising, Scholar Dollars has its genesis in finding ways to help school funding, through its supporter's interests. It was created as the result of dissatisfied parents who were tired of working hard to support fundraisers only to be tagged for additional contributions.
This statement is not intended to cast shade on others, but most fundraising is the use of schools to sell or distribute products or services, most of which already existed, and some which were created to leverage the funding needs of schools as sales channels.
As business people and adults we should be able to make that statement. It is not bad or wrong, but the fundraising we have done for 30+ years is exhausted in its ability to take funding forward beyond its current state and privately, most organizations will actually acknowledge this. If you want or need more, you cannot rely solely on traditional fundraising, or what we refer to as Fundraising 1.0.